促销效果评估
产品名称单位成本市场售价促销价格A 20 48 43.2B 30 58 52.2C 40 78 70.2D 50 98 88.2E 60 118 106.2日期 商品名称 销量2006/9/11A 3382006/9/11B 3002006/9/11C 8032006/9/11D 1442006/9/11E 2002006/9/12A 4142006/9/12B 3602006/9/12C 8142006/9/12D 1562006/9/12E 2102006/9/13A 4142006/9/13B 3482006/9/13C 8092006/9/13D 1592006/9/13E 2082006/9/14A 3382006/9/14B 3002006/9/14C 8032006/9/14D 1442006/9/14E 2002006/9/15A 4142006/9/15B 3602006/9/15C 8142006/9/15D 1562006/9/15E 2102006/9/16A 4422006/9/16B 4022006/9/16C 7962006/9/16D 1702006/9/16E 2092006/9/17A 3382006/9/17B 3002006/9/17C 8032006/9/17D 1442006/9/17E 200促销效果评估正常销售7日统计 A B C D E销量 1500 1580 2565 895 1367单价 ¥48.00 ¥58.00 ¥78.00 ¥98.00 ¥118.00单位成本 ¥20.00 ¥30.00 ¥40.00 ¥50.00 ¥60.00总成本 ¥30,000.00 ¥47,400.00 ¥102,600.00 ¥44,750.00 ¥82,020.00总利润 ¥42,000.00 ¥44,240.00 ¥97,470.00 ¥42,960.00 ¥79,286.00单位利润 ¥28.00 ¥28.00 ¥38.00 ¥48.00 ¥58.00促销7日统计 A B C D E促销总销量 2698 2370 5642 1073 1437促销单价 ¥43.20 ¥52.20 ¥70.20 ¥88.20 ¥106.20单位成本 ¥20.00 ¥30.00 ¥40.00 ¥50.00 ¥60.00促销总成本 ¥53,960.00 ¥71,100.00 ¥225,680.00 ¥53,650.00 ¥86,220.00促销总利润 ¥62,593.60 ¥52,614.00 ¥170,388.40 ¥40,988.60 ¥66,389.40单位利润 ¥23.20 ¥22.20 ¥30.20 ¥38.20 ¥46.20促销效果评估 A B C D E销量增长率 79.87% 50.00% 119.96% 19.89% 5.12%单位利润增长率 -17.14% -20.71% -20.53% -20.42% -20.34%总利润增长率 49.03% 18.93% 74.81% -4.59% -16.27%促销评价 促销效果一般 促销效果一般 促销效果显著 无明显效果 无明显效果